Dave Smyth wanted illustrations for his site Work Notes but he didn’t want the heavy cliches that often accompany the site’s subject matter: resources for freelancers. Individual business owners come in all shapes and sizes, and there is no one size fits all solution for this task.
We worked to create create simple-looking illustrations with high information density – images that ask questions instead of simply casting easy, broad statements that may or may not be true for the user. We always want our work to be available on multiple levels – immediately accessible as well as resonating and long-lasting – something you will still be thinking about tomorrow.
